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Smart and Simple Price Increase Strategy
Whilst there are early signs of our economy improving, a good number of our business clients are still feeling the prolonged effects of what has been a deep recession. Having said all that, it’s timely to remind clients of how innovative and positive small business can truly be. Very recently one of our clients received this letter from their cleaning company.
‘Dear Sue
It has been our pleasure to have cleaned your home for the past two years and we thank you for that opportunity. In that time we have resisted any thoughts of raising charges. However, with the overwhelming rise in a number of our running costs, we have been forced to reconsider and as of 30th August we will be increasing our fee by $5.00 per clean.
We trust you will understand and we look forward to continue doing the best job for you and your home.
Regards, the team at Select Cleaning.’
Notice that the company did not even mention GST. In fact, the price increase is significantly more than the increase in the GST rate. The letter is so fair and honest and up front. There’s no arguing with that logic.
Whilst there are early signs of our economy improving, a good number of our business clients are still feeling the prolonged effects of what has been a deep recession. Having said all that, it’s timely to remind clients of how innovative and positive small business can truly be. Very recently one of our clients received this letter from their cleaning company.
‘Dear Sue
It has been our pleasure to have cleaned your home for the past two years and we thank you for that opportunity. In that time we have resisted any thoughts of raising charges. However, with the overwhelming rise in a number of our running costs, we have been forced to reconsider and as of 30th August we will be increasing our fee by $5.00 per clean.
We trust you will understand and we look forward to continue doing the best job for you and your home.
Regards, the team at Select Cleaning.’
Notice that the company did not even mention GST. In fact, the price increase is significantly more than the increase in the GST rate. The letter is so fair and honest and up front. There’s no arguing with that logic.
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